ABOUT THIS SITE

Freeswimming.org draws together information on free and reduced price swimming interventions. The site will interest those who are considering offering free swimming. It includes frank learning from a range of initiatives on what works, what doesn't and why. Interventions vary from one-off free swims for the public, to targeted initiatives to provide affordable swimming to specific groups.

Remember - free swimming is ONE way of increasing participation - it is most successful when used as part of a wider approach to getting more people into the pool.

Freeswimming.org includes:

• Case studies from areas where free swimming has been trialled
• Pitfalls to avoid
• Getting support for free swimming
• A checklist for developing a free swimming initiative
• Information on key topics such as funding and marketing
• Interactive support pages for you to add your own case studies and discuss issues with colleagues
• News and resources section to highlight developments that impact on free swimming interventions

The site will be of interest to anyone with an interest in swimming provision, and particularly:

• Public health professionals
• Councillors and other local policy makers
• Pool operators
• Leisure managers
• Swimming development officers
• Sports development staff
• Physical activity coordinators.

The site has been produced by the Amateur Swimming Association (ASA) in association with Sport England and funded by the Department of Health.
In developing the site the ASA has worked closely with colleagues from:

• Department of Health
• Local Authorities that have trialled free swimming
• Welsh Assembly Government
• Private sector providers
• Institute of Sport and Recreation Management
• Royal Life Saving Society UK
• Sport England